Professor Marcus du Sautoy gives a guided tour through the practice of performance measurement, from lightning to heat and electricity. Follow his journey and get introduced to the concept of measurement, by one of the most prominent figure in today’s field of mathematics.
Big brands spear no efforts when it comes to advertising. They strategize, entice, make a hype, they throw celebrities and endorsements in the mix and wind up to the cult-like status they have today. However, the secret to their expansion may be a little more than meets the consumer’s eye.
The science behind making financial decisions, along with the attempt to answer an important question: how come economists did not anticipate the 2008 financial crisis?